Have you ever wished you knew of a secret formula that will turn your FBA store into a sales machine?
Over the years, I have been following Jeff Bezos’ sales strategy and how he transformed his business from zero to a $100 Billion in less than 20 years.
I learned that in order to successfully market your products on Amazon, you need to have a service-oriented right mindset, a strong drive for innovation and Jeff Bezos’ 5-step strategy for Amazon success.
1. Make Your Title Accurate and Descriptive
Your listing title is extremely important. It’s what buyers look at first to know what your product is about. Sales are made in most cases because the seller’s title is accurate and helpful.
Keep your title to about 80 to 90 characters. That’s the sweet spot. Anything longer than that would generally turn buyers off. Don’t go to the other extreme by making your titles too short. Otherwise, you might not be able to include important keywords, which are helpful in leading buyers to your products.
Use Amazon’s keyword tool to find relevant keywords for your products. Alternatively, you can just enter your search terms in Amazon’s search bar, and note the recommended products that come out. This technique is also good for discovering high traffic related search terms.
Ask yourself three questions:
Is my title helping buyers make an informed decision about my product?
Can they easily identify my product with just one glance?
Have I incorporated strong keywords in my title?
If you answered yes to all three questions, then you’re off to a very good start.
2. Make Your Images Bright and Attractive
The quality and overall appeal of your images have a direct bearing on a customer’s buying decision. Using high quality images greatly increases your sales frequency. While your title serves to grab a buyer’s attention; your images are the ones that encourage them to click the buy button.
Use a white background. Amazon requires it to ensure that the images look uncluttered. Jeff Bezos and his team made countless of experiments and determined that images are critical elements that help a buyer to decide whether or not to purchase your product.
Make sure your images are at least 1,000 x 1,000 pixels. This will ensure your customers are able to zoom-in on your photos for a closer look.
Jeff Bezos had a hand in providing this feature, so take advantage of it.
3. Create Legible, Easy-to-Read Content
Should your prospects still be unimpressed by your photos and title, your next line of attack is grabbing their attention with your bullet points.
You can have a maximum of five bullet points and a maximum of two thousand characters, including spaces.
Use short paragraphs for readability and clarity.
4. Use Your Description to Connect with Your Customers’ Problems
Shoppers seldom scroll down to the description section. But when they do, it means they’re looking for additional information that addresses their problems.
It’s okay to repeat most of what you’ve provided in the bullet points, but this time
The product description area is perhaps your last chance to turn a shopper into a buyer on your Amazon listing.
Although the last in your arsenal of sales weapon, it can turn a reluctant shopper into an eager buyer when you use it to tap into your customer’s sentiment.
5. Leverage Reviews to Power Your Business Forward
Participate in the comment section. Let your customers know that you care about them and their needs. If you made a mistake, admit it. Be proactive and do something about it immediately. By paying attention to customer feedback you greatly increase your credibility, putting you closer in the hearts and minds of your customers.
Selling on Amazon provides vendors like you great opportunities for business success. Now it is up to you to be vigilant in protecting the interests of your customers, defending your seller rights and positioning your brand for success.
But like all endeavors, running an online business is fraught with uncertainties and risks. If there should come a time when you are no longer able to cope with the task of collecting or keeping track of your reimbursements from Amazon, don’t hesitate to seek the assistance of experts like Seller Investigators. Using a service like that will free up your time for more important things, like running and growing your business.